In this blog I will be discussing the overall online presence from Line Messenger through their website and mobile presence.
Line Messenger's online presence at a glance is very strong. As one of Asia's top grossing messaging apps, it has a strong enough presence to be able to acquire this top position and maintain it as well. Due to Line being a messenger app in nature, it thrives off mobile devices. Its main purpose is to be used on the go and to even make free calls when in connection with wifi. This is not to say that their website is weak, they still have a desktop app as well where you can chat from your computer's big screen at home.Line's ease of access stems off of its great presence. Line has a great website with proper adherence to general good website design principles / guidelines.
As seen on the picture to the left, the website is not cluttered and offers a very similar feel of being in a showroom (like an Apple store) as you scroll down the page and view their different features easily. The site has their most important features and information immediately given to you on the first page and their call to action buttons as well.
Line has a strong presence in the mobile realm, and their sites and presence on mobile devices are well crafted as well. The mobile applications in the store are easy to find. Through the mobile website, you can be redirected in seconds to the app store to find the Line Messenger app. Once downloaded, within the app, you can find their add on apps such as games very easily too. Line also uses good use of advertising as they promote their games on a well crafted banner on the main site showcasing their biggest game. The game section on the website is on the same section as the download button. Their mobile applications are very easy to find and to access.Thoughts
As an actual user of Line Messenger I would rate their customer experience a 9 out of 10 in overall satisfaction and factoring the ease of access to all of Line's features.
A suggestion for Line's website would be to increase conversions and possibly ease the process of acquiring customers even further, is to emphasize more on the download button. The only slight problem is the top header with all the different actions. The most important button is the 'Download' option and would be great if it was highlighted or surrounded in a glowing / attractive box.
In general, Line's websites both on mobile and online are very clean and very easy to navigate. They have proper links to everything and very immediate information on everything while offering you the option of just skipping straight to the download page.
Google Analytics
Since the launch of my blog several months ago, there has been slight increases in today's statistics. The amount of page views has gone up with every post but in very small quantities, with less and less every blog post. Most of my traffic is coming from the US but several noticeable percentages are coming from Latin America and Canada. I feel that an improvement in the title of the blog and applying a less essay-oriented tone would be of great help and cause an increase of traffic in the future.
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