Facebook Messenger - Doing it right

Facebook Messenger Website

In this blog post I will be focusing on Facebook Messenger and talk about its organic search ranks as well as its social media presence.

The Company's Organic Search

Source: Google

Facebook is a major player in the social media industry and everybody knows that. The company is very large, well known, and a part of more than one industry. In terms of social media and rankings, Facebook stands at the top of all organic searches. It is something that, based off popularity and a large customer base, has become a very strong brand image with millions of searches on Google. Since Facebook Messenger is a strong asset from Facebook, and also carries its brand in the title, it has acquired a strong recognition and rank. When searched in the Appstore, it is at the top of the ranks for free apps downloaded. In Google, any keyword mentioning messaging brings up the company as well.

Social Media Presence

Source: IBIS World

Facebook Messenger's presence is strong and their market share is second to WhatsApp. In a modern society where instant messaging is important for global communication and market entrance difficulty is high, Facebook Messenger has a great position. Across the world, Facebook is recognized as the biggest social media platform and Facebook Messenger is considered an extension of Facebook. Nowadays, having a Facebook is more than just a luxury, it is a necessity and a great tool for global networking so every single account on Facebook has access to the messenger and therefore its presence is excellent.





Improvements
In terms of improvements: there really is little room for change to improve. Facebook Messenger already benefits from being able to be used in Facebook itself, but even has a high ranked stand alone website for purely messaging. Facebook Messenger is definitely extremely effective in marketing and with a natural high ranking as well as paid, they are at the top of every page and app store. A possibility for improvement is investing in more keywords to increase and widen the variety of different words that can trigger the company to show up, The company runs a tight ship and is expected no less from something out of Facebook. The company has high paid and organic ranks keeping it on top of a dominated industry.



Keywords
Keywords are great tools for finding a company or a product when searching on a search engine with specific or lack of specific words. For a company to have a successful influx of customers and establishing a strong rank in the search engine world, they must choose the best keywords that they think people will most type for that industry. For Facebook, any keyword involving social media is vital and currently always points to Facebook as the primary page. For Facebook Messenger it is a little more diverse. It requires a few more specific keywords such as: messaging, instant message, online messaging, messenger service.

Works Cited


Trent, D. (2015, August 12). IBIS World Social Networking. Retrieved October 29, 2015, from http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=4574

Zuckerberg, M. (2015, March 4). Business on Messenger. Retrieved October 29, 2015, from https://www.messenger.com/business