These companies have great customer acquisition, they are constantly attracting more and more customers. Their apps are free and provide a very useful service that does not require having a phone provider, only internet connectivity. They also keep providing free upgrades and in-store content such as stickers, wallpapers, emojis, and other sorts of goodies for one to browse and buy.
These apps have a daily mission to have customers convert over to their app as opposed to another. These companies' vision / mission statement, in essence, is the goal of acquiring complete customer satisfaction and ultimately give an enjoyable experience with their service. These apps engage well with users and provide many notifications to let the user know the app is "engaging" and "interested" in you.
The way they could improve their current strategies is to offer more services like they have been doing. Adding more dynamics to the apps and more features and possibly find ways to enter in partnership with other famous apps to seamlessly link more and facilitate communication between other apps (such as twitter or instagram). In the case of Facebook Messenger, who just bought out WhatsApp, they are reaching the most demographics not only in America but in many other countries. Line and KakaoTalk are mainly big only in Korea and Japan which could use more improvement, but have been slowly began to reach more and more customers outside their countries as they expand and integrate themselves.
Sources:
How Japan's Line App Became A Culture-Changing, Revenue-Generating Phenomenon (Fast Company)
http://www.fastcompany.com/3041578/most-innovative-companies-2015/how-japans-line-app-became-a-culture-changing-revenue-generat
Mark Zuckerberg Reveals Why You Were Forced To Download Facebook's Separate Messenger App (Business Insider)
By: Tweedie, Steven.
http://www.businessinsider.com/why-is-facebook-messenger-a-separate-app-2014-11
Great blog Post! I liked reading about how these different types of companies from various regions of the world provide customer value in a similar but different ways. The overall goal of the companies to provide the customer with satisfying their needs, but by also making the experience enjoyable as well. These two important components help bring customer value to the three companies that you have decided to follow.
ReplyDeleteI enjoyed how your post stressed the importance of customer value. It is essential to all of the companies you are following, since they are all striving for complete satisfaction. It's super customer friendly that the apps are free to use, and they also stay relevant by adding upgrades such as the wallpapers and emoji's. This adds additional customer value to the apps and shows that they are working to keep making the experience progressively more enjoyable.
ReplyDeleteI really enjoyed how you explored the instant messaging industry, you raised some key points I thought were particularly interesting regarding how the industry is shifting into online platforms in which there is no need for a phone provider. Good Job!!
ReplyDeleteDefinitely apps like Facebook Messenger, WhatsApp, Line, Kakao-talk and pretty much other apps. They are fun and very interesting to use, as they allow their users full command on communication while using instant messaging communication channel. User oriented and friendly instant messaging app RingTok Messenger has divers’ user across the globe and that are enjoy their smooth and fast communication, with sharing media files, audio and video calling, sharing location and using different emojis, streakers and lenses.
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